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- The marketing tips to promote your beauty ...
To have a successful beauty salon, it is not enough to offer quality services and have the best professionals in the aesthetic area. Competition is getting stronger every day and it is essential to have effective promotion strategies. To do so, you can put into practice the following marketing tips:
Have an active blog
It has been proven that blogging can generate 67% more potential clients. But keep in mind that it is not enough to publish posts periodically. For a blog to yield good results, you have to provide your target audience with high-quality content that answers their frequently asked questions.
Share content on social networks
Share the most interesting posts from your blog, but additionally promote news, photos, infographics and videos that appeal to your target audience and match the tone and image of your brand. For example, tips for curly hair care, tips for a deep cleansing facial, etc.
Use Facebook as a key communication tool
Facebook has reached 2.046 billion monthly active users, offering unparalleled advertising reach. Create a business page whose profile presents the salon's location data and a corporate image. Through it, interact with the audience, offer your services, serve the customer and promote a complete catalog of your work, of course optimized with high quality photos showing the salon facilities.
Use PPC advertising
Paid ads are an excellent way to gain visibility on the network, as they allow you to segment campaigns according to the location and demographic characteristics of your target audience. The platforms with the greatest reach in this regard are Facebook Ads and Adwords (64.6% of people click on Google ads when they go to buy an item online).
People care more and more about their physical appearance every day, so you will find clients for your beauty salon everywhere. All you have to do is guide them to your facility through smart marketing management.
In addition, if you are looking to professionalize your salon, AgendaPro offers a complete software that automates online booking, inventory management and workflows. It also offers the possibility to manage your marketing campaign, so you only have to worry about delivering the best service to your clients.
