Visagism make-up: how to make up your clients according to their features

4 stycznia 2023

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Visagism makeup: how to make up your ...

When working in the field of styling, it is important to know that there are many factors, elements and concepts that, without belonging to this area, can be decisive to achieve a better performance, thus achieving more optimal results. This is the case of make-up visagism.

Below, we tell you everything you need to know about this tool to take your career as a stylist to the next level.

Makeup visagism: Definition and importance

In the makeup industry, it is possible to meet professionals who know perfectly how to use tools, brushes and products effectively in a work session, but who hesitate about the most ideal situations to use one or the other.

For this reason, to deepen in certain fields that can be useful in order to specialize the knowledge to specialize the knowledge they already have can mean an improvement in terms of quality of work and efficiency of the same. That said, let's take a look at some tips on how to let's take a look at some tips on how to outline the face with makeup:

Understand what visagism makeup is: The term visagism comes from the French word visage, which means face. Thus, visagism would come to be the study of the shapes, proportions and characteristics of the face in all its aspects. In the 1980s, the creator and precursor of this theory, the Frenchman Claude Jullard, studied the human face and its elements in depth, knowledge that was not taken into account at that time in the field of makeup and styling, but that he himself would apply after leaving the School of Fine Arts and dedicating himself to professional styling. Today this concept includes a variety of techniques that help makeup professionals enhance the natural beauty of their clients by using the knowledge of the natural features of the face.
Master the role of visagism in makeup: When identifying the main features you must also take into account, when applying makeup to your clients, the elements that are part of the study of visagism in makeup: the eyebrows, the chin, the cheekbones, the forehead and the nose. Having a deep knowledge about the role played by each of the elements of the face will help you to know how to outline the face with makeup in an easier, faster and more efficient way, so we invite you to deepen your knowledge about the corrections or contouring of the face.
Know the elements to make a visagism makeup: Following the theory of visagism, the human face can be divided into three parts: the first one from the hairline to the eyebrow line; another one between the eyebrow line and the base of the nose; and a last one that goes from the nose to the chin. According to these divisions, we can make a typology of faces among which are: the oval face, the round face, the triangular face, the peroid face, the pentagonal face, the square face and finally, the rectangular and elongated face. If you want to know more about them, check out more detailed information about each of these face types.

Visagism make-up according to your clients' facial features

Now, identifying your clients' face types will make your makeup work easier and you will be able to act more freely and efficiently in your work sessions. All this leads us to ask ourselves: How to use visagism in makeup? To answer this question, we will explain how to apply the study of face visagism with the knowledge of the makeup area, taking into consideration the main types of faces.

How to make up a long face

When facing a long face, the first thing you will notice is how the regularity of its proportions stands out. Therefore, we advise you to shade the forehead and chin. This will break the vertical line of the face, which is unfavorable for this type of face. Then proceed to mark the eyebrows: this type of face usually has eyebrows with little curvature. Mark them so that they are slightly arched to give a less rigid appearance. To the eyes, you should mark them with a long inner line without going up too much and on the cheekbones apply a blush that gives a light shade. Finally, touch up the mouth with rounded shapes.

How to make up a square face

When dealing with a square face you will notice a wide forehead and a very horizontal line. Add these aesthetic details to highlight its virtues and minimize its flaws: shade the parietal and maxillary areas to give the face a softer effect. Slightly round the eyebrows and outline the eyes with a very long and ascending line. Finally, mark the rounded lips to give the face a more natural look.

How to make up a rectangular face

With this type of face, the first thing you'll notice is its angular shape. The best course of action for making up this type of face with the knowledge of visagism is to stylize the shapes in a straight line. Shade the jawline very lightly to add softness. The eyebrows should be drawn at three-quarters of the eye, with a long line that does not go up too high, but points at its highest point towards the outer part of the face. Add a strong shadow at the bottom of the cheekbones and highlight the mouth in its natural shape.

How to make up a round face

The focal point when dealing with a round face should be to enhance the contours. This type of face has few defined lines, so you need to use makeup to help you better emphasize them. First darken the sides of the face by adding shadows to give the face length. You should arch the eyebrows with a very long, leading line to help define the parts of the face better. Shade the sides of the nose to highlight its lines and highlight the most prominent shapes with a blush on the lower part of the cheekbones up to the mouth. Finally, arch the mouth to highlight its volume.

How to make up a triangular face

With a triangular face, you should try to balance the proportions of all its parts . Start by balancing the forehead by applying medium shadows on the sides and strong shadows in the center. Reduce the natural arching of the eyebrows and increase the inner line of the eyes, but do not make it rise. Apply light shadows on the cheekbones and slightly round the mouth.

How to make up a hexagonal face

In a hexagonal face the main task is to enhance its three regions, so you should apply shadows that darken the three parts of the face in order to even out its shape. You should arch the eyebrows with a very long and steeply ascending brow line, taking special care to make the descending tail line as long as the previous one. Shade the nose from top to bottom using contouring techniques and apply blusher on the long part of the cheekbone near the mouth. Finally, give volume to the mouth and emphasize its natural shape, so that its presence is noticed.

Conclusions on visagism make-up

These are some of the techniques you can use when combining your professional makeup knowledge with the study of visagism. Remember to always keep an open mind to learn from different disciplines that you can apply in your work.

As you can see, visagism has become an essential tool in the makeup and fashion industry for all the knowledge it brings to the sector. This knowledge is very useful when working on your clients' makeup, since it helps to correct or highlight defects or qualities within their natural features. Knowing how the face is divided, its parts, its elements and how they relate to each other, you can act on it and make up in a safer and more effective way, without counting on the possibility of increasing your clientele as well as the profitability of your firm.

Start applying this knowledge of visagism in makeup and take your career to the next level.