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Maintaining human talent is one of the most arduous tasks for every business. Undoubtedly, every company is subject to the risk of suffering a loss of talent, which can be either periodic or constant. In this sense, it is essential that every company's strategic planning pays special attention to this aspect.
In the case of hairdressing salons, it is essential to have a highly qualified team that not only has sufficient experience but also has a wide range of skills and the ability to grow and learn. In this way, creating a team that fits your value proposition as a hair salon is a fundamental objective; for this, it is very useful to have a recruitment strategy in which you consider not only how to find the staff you need but also how to ensure their stability over time.
On the other hand, we know that a successful salon is one that has maintained its staff over time, as this generates not only more confidence among your community but also consolidates your brand identity and your presence as a professional beauty center.
If you own a beauty salon and you are having losses in your staff, it is important that you evaluate the causes and implement strategies that allow you to solve this problem. Here are 3 reasons why you may be experiencing this problem in your salon:
1. Failures in human capital management.
One of the main reasons why employees leave their jobs is related to deficiencies in the quality of management. In that sense, if you are not attentive to how your stylists feel, you neglect the maintenance of a good work environment or even if the monetary benefits you provide remain static for too long or are inferior compared to the competition, these are factors that lead to the attrition of the beauty professional.
It is important that you exercise not only a leadership posture that is proactive and projects a participative image to your employees, but also that you ensure that the elements your hairdressers need to work are in place; this includes everything from material supplies to the quality of the work environment, hours, benefits and other opportunities.
You must always guarantee a perfect calculation of the commissions and deliver them on time, for that I recommend the use of a automatic calculation system.
2. Lack of opportunities for professional growth
On the other hand, another cause of talent loss or brain drain is often associated with the lack of prospects for professional growth in the company. If your stylists feel that they cannot innovate or contribute to your value proposition, or if they feel that there is no opportunity for growth (either through promotions, promotions, recognition of achievement or even salary improvements), they will undoubtedly be tempted to leave their job.
It is very important that, within your planning as a company, you contemplate certain strategies that motivate your stylists and that, in addition, help them feel identified with the values of your salon. In that sense, you must guarantee not only that their proposals can be heard but also that they can participate in various projects, as well as contemplate granting certain monetary benefits, giving space for flexibility and encouraging recognition for individual and team achievement.
On the other hand, it is important that your stylists feel that they can explore their capabilities and grow in their professional career. To this end, it is very useful to plan training or training days, courses associated with the latest trends or certain skills to be acquired, among others.
3. Problems in the work environment
Finally, another of the most common reasons why beauty professionals quit their jobs is related to the existence of internal problems in the work environment. If the atmosphere in your salon is not the best, either due to flaws in the organizational structure of your company or internal differences among your employees, they will undoubtedly feel demotivated.
In this sense, it is essential that you guarantee a good work environment in which you promote certain activities that collaborate with the integration of employees. To do so, you can grant flexibility in the schedule, incorporate the celebration of achievements to motivate recognition, as well as carry out group activities that allow your stylists to feel comfortable and also identified with your organizational values and your corporate essence; meetings on anniversaries or important dates encourage integration and enjoyment among employees. Likewise, celebrating birthdays or small achievements is usually a very efficient strategy to consolidate a good working environment.
In short, it is very important that you do not neglect your staff and manage them efficiently. Remember that your value proposition as a hair salon is directly related to the services you offer, therefore, having a trained and experienced team is a fundamental element for the success of your salon over time and its consolidation within the market.
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