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Having more clients does not necessarily mean generating more income. Many times, in order to increase the sales of your esthetic center, spa or beauty salon, you think about making investments that do not ensure the desired goal, putting the stability of your business at risk. However, did you know that a hair salon software can be all you need?
As the owner or manager of a hair salon, spa or beauty salon, you will surely know that the search for strategies to increase sales is a constant, since market conditions are -also- in a permanent change. You evaluate your sales, your expenses, the number of clients you have in a given period and you think "how can I increase my business income?
You start to evaluate possible improvements, strategies and investments: discounts? promotions? more advertising? raise prices? renovate the aesthetics of the place? It is impossible to determine if these types of actions will have a positive impact on your business' coffers, but there is one thing for sure: they are blind moves, that is, moves made without a previous evaluation or supporting arguments.
So, how is it possible to increase your salon's sales without making major investments or risking the stability of the business? The answer probably lies in software for hairdressers.
AgendaPro: boosting sales with strategy
Software such as AgendaPro is a tool that goes far beyond simply scheduling your clients' appointments: it is a powerful marketing platform, capable of increasing your salon's sales without the need for major investments. This is due to its multiple functionalities that allow you to know your audience in depth and keep them permanently aware of your movements.
But how can a hairdressing software -like AgendaPro- help you increase your salon's sales?
You already know their tastes, go for it!
Along with the ability to let your own clients set their own appointments in your salon - according to availability - AgendaPro keeps a history of each client, giving you valuable information to offer them products and services that match their tastes and/or needs.
Since the software generates a profile for each client - in which information such as name, allergies, previous treatments and contact details, among others, is stored - you don't need to wait for the client to come to your salon again: you can remind them - via email or a phone call - that their hair color needs to be renewed, that it has been several weeks since their last hair massage or that that special product that is so hard to find on the market has arrived.
Build loyalty, it's more profitable
The above is the gateway to loyalty, a key aspect in the financial success of your business. This is because attracting new clients can be much more costly than keeping those who have already shown loyalty to your salon.
Thus, AgendaPro allows you to create, cultivate and strengthen a bond with your customers, to know their tastes, interests, what they expect from your beauty salon or what they dislike about the competition. In this way, and together with the client's history, you will be able to generate loyalty campaigns thanks to the powerful marketing tool offered by the platform, which allows you to be permanently in the top of mind of your audience.
Create campaigns around previously identified Buyer Personas -conceptual schemes of your customers-, offer special promotions for your frequent customers, tell them about new upcoming trends and everything that can be of value to your audience. You have the tool, now it just depends on your creativity.
A hairdressing software like AgendaPro can be the best way to increase your salon or spa sales, without risking investments that don't guarantee success. The key is to make the most of the tools you already have. In that sense, this comprehensive management software can do much more for you than just schedule appointments for your clientele or keep an orderly record of your audience: with AgendaPro, you can implement marketing strategies that translate into more revenue for your business.
