How to offer the services of your hairdressing salon?

26 marca 2023

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How to offer the services of your ...

If you are new to the hairdressing business, or if you have been in the business for a while you should know that attracting new clients and saving good money in the process, without fumbling through advertising processes, is a must to achieve success.

You can offer the best service in the market and also be a genius with the accounts, but do you know how to offer your hairdressing services? Here we will give you strategies to get your services across more efficiently and quickly.

The first step

The first thing you need to do to improve your hairdressing salon advertising strategy is to tailor your services to your clients' needs. To do this, you must know them very well. Make sure you know the profile of the users who visit you regularly or sporadically. Knowing these profiles will allow you to adjust your advertising strategy; sending a message to a specific profile is much easier and more effective than sending an untargeted message.

Never lose sight of the fact that the relationship between the producer and its consumers is managed under the logic of communication, and the goal is to efficiently deliver a message to communicate effectively.

Where to offer services?

Nowadays, the ideal space for advertising is, without a doubt, the Internet. Consciously take advantage of the social network and adapt your content, so you will share diverse and accurate information. In social networks less is more, avoid duplicating your content in each of them, because once one of your profiles has been visited and the content has been reviewed by users, this will not happen in your profile on another network.

What we do recommend is that you diversify the use of the networks and generate content that fits the dynamics of each of them. For example, use Instagram to post photos and short videos of your service, while on a Facebook business page you can offer your best deals or specific product prices to your customers. Make sure you choose very carefully the networks you manage and do it according to the profile of your customers.

Generate an identity

We live in the age of profiles. Nowadays, identity plays a very important role in all areas, so generate an interesting identity. It is important that you have a clear corporate identity: create a logo, use a specific color palette that speaks of your brand, put a face to your salon and make it in the image and likeness of the target public.

A solid branding of your salon is perhaps the most effective way to generate new clients. There is no more efficient way to show and demonstrate who you are and what you can do.

How to create promotions?

Promotions are the most classic and efficient way to generate publicity and to publicize your services. Because they are the public's favorite, they are the most expected by customers to make smart purchases. The goal is to offer special solutions and services that your client has always been looking for, that generate a special connection with your salon.

As diverse as the types and ways of providing services are, there is no single magic formula for promotions. So the promotion you do will depend on your services, in principle, but also on your audience and the media you use to advertise it.

However, although there is no specific formula to make an effective promotion, we could share with you some formal tips to generate a good promotion, no matter what media you use to carry it out. These are:

Plan rigorously: this is perhaps the most important step. Planning begins long before setting the objective of the promotion. Identify what your most popular products or services are and once you know what they are, use them in your promotions. Make sure that the conditions of your business are suitable for your promotion, otherwise you could generate unnecessary losses.
Set a clear objective: when you are sure that you have the necessary resources to carry out your promotion, you can make the most important move: clearly state the objective you want to achieve.
Choose wisely the medium for your promotion: adapt your language and the visual identity of your promotion to a specific audience. Do marketing through the Internet, for that you can pay for ads in social networks. Do not underestimate any medium, you can use tools such as Whatsapp or Telegram.
Define your strategy: manage well the resources that will help you to carry out the promotion. Define the ideal messages, design and create attractive ways to communicate. A solid strategy is fundamental for the success of the promotion, because it is useless to have a great production to communicate if you do not know how to check if it is effective or not. Your goals and objectives must be intelligent and real with tangible and verifiable indicators, which you can follow up during all the stages of your promotion.
Evaluate the results: analyze the numbers once you finish the period of your promotion. Verify if you were able to meet the objectives set by the promotion and how efficient your strategy was. It is also important to determine the impact of this promotion on the integrity of your business, since effective promotions usually generate a positive balance in new clients.

Finally, you should know that in order for your promotions to be satisfactory for you and your clients, they should be a reflection of your own salon and way of working. Don't forget to tailor your prizes to the varied profile of your clientele, focusing on each specific type. Your promotion should aim to increase the value of your services, or make your salon much more prestigious.

You must pay attention to the environment that is generated around your promotions, generally they create endless new possibilities for expansion of your business. But the most important thing to remember is that it's about rewarding the public that has remained loyal to your salon and not simply doing a discount campaign.