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- 5 mistakes beauty salons make
Faced with a large and constantly changing market, it is necessary to plan the steps to follow and the objectives to achieve in a given time for the welfare of a business. Likewise, it is necessary to include tools that contribute to its growth, such as plans, customer management programs or invoicing.
In Latin America, personal care-related businesses stand out: beauty salons, spas or esthetic centers. Their base costs involve premises, essential equipment and professionals in the area. However, many entrepreneurs do not achieve success and this is usually related to small mistakes, such as not knowing about tools like an inventory manager or beauty software.
Now, what are the most common mistakes in these ventures?
1. Business without a marketing plan
It is essential to know the ways to approach the public, to look for the best strategies, the most convenient communication channels and to transmit the messages in an adequate way. Including a marketing section in your business plan is the basis for reaching your target audience.
2. Rudimentary databases
Not keeping your database up to date will cause you to lose contact with customers. If this happens, you will not know their tastes and experiences. This is counterproductive for the next point: promotions.
3. Promotions that are not very innovative
Nowadays, customers and users are empowered by technology, which makes them less susceptible to classic advertising. A good marketing strategy requires that you know your customers and offer them your services or products in an innovative way.
Promotions for special dates or treatments related to their last visit are options that a good beauty software will allow you to offer to achieve loyalty.
4. Inventory
Knowing what is being sold, how and the available stock will facilitate promotional strategies. Analyzing this information using an inventory management program will allow you to better control your business.
5. Not highlighting the differentiating value
Among all salons, yours offers something different and you know what it is, but how can you transmit it to your clients? Making what makes you unique known is essential for success. Demonstrating that you have skilled people who understand your values and your clients will make you stand out.
Ensure your relevance by maintaining a healthy and close relationship with your customers by avoiding these mistakes. Add to your human warmth management and marketing tools and create a successful business.
