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Do you have a local business and get your new customers from referrals? Do you think your customers can't be found online? If you answered yes to the above question let us prove you wrong.

Here's how a website can help you get more customers and retain the ones you already have, even if your business is small and local.

A website first and foremost helps salons legitimize their business and enhances their credibility. It gives your company an identity and is virtual proof that it exists.

Don't be fooled into thinking that a Facebook business page is enough to build your credibility. A 2015 survey showed that 84% of consumers believe that having a website makes businesses more credible than just a social media page.

That would be the first benefit of having a website, but you're probably wondering what good does that do me to attract more customers? Well, you can get new clients through your website and it is better if they think it is an established and professional business and not an amateur hairdressing salon.

An efficient way to promote your salon

If you are still using traditional marketing methods, you are wasting valuable resources, time and money. Traditional channels include press releases, radio ads, print ads, flyers and point-of-sale promotional materials.

While still popular, traditional methods cost more money and cover less audience. They are also environmentally unfriendly; brochures, posters, print ads and press releases often end up in the trash.

Online marketing is faster, more efficient and cheaper. There are many tools and techniques you can use for online marketing, but without a website these strategies fall short.

Think of the website as the sun, with these online marketing tools as the planets revolving around it. They will make it possible to get traffic to your website.

Among the most popular online marketing tools you can use to drive visitors to your website are:

• Social networking. Of the 3.5 billion people online every day, 67% are on social networks.
• Blogging. Companies that published 16 posts per month on their blogs received 4.4 times more leads than those that logged between 0 and 4 posts per month.
• E-mail Marketing. E-mail marketing is 40 times more effective in customer acquisition than Facebook.
• Videos. Embed a video on your home page. A video can deliver your message faster and more efficiently than text. Video on a sales page can increase conversion rates by 80%.

Finally, online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse it after a few months.

Create a tool for sales generation

A website can also be an active and passive tool for generating revenue because it is the end or exit point in the sales funnel.

It is very difficult to convert sales on social networks. There are no mechanisms available (for now) to complete the transaction on the social network itself. An e-commerce website, for example, has a shopping or booking button where goods and services can be paid for immediately.

It can also be a good source of passive income through PPC (Pay Per Click Advertising). Advertisers will pay every time a user clicks on their ad on your website.

So far we have seen how important a website is for a hair salon and how it benefits you to increase your clients, but just having the website is not enough. Implementation and execution are also essential.

Your clients' experiences with your website are critical, so you should also have a mobile-friendly site.

However, what are the things that make for a positive user experience?

Here are some of the things you should keep in mind when creating, managing and maintaining your digital presence:

• In 2019, a website should ideally load in 500 milliseconds, but your page load time should not exceed two seconds.
• A person's first impression is formed primarily based on elements related to the design of your site, which is also influences a person's judgment of your credibility as a company.
• 88% of online consumers are less likely to return to a site after a bad user experience.
• 85% of people think a company's mobile website should be as good or better than the desktop website.
• 57% of users say they would not recommend a business with a poorly designed mobile site.

Source: digital.com

Tell us what do you think now about the importance of having your own website?